As summer winds down and the kids head back to school, I find myself reflecting on this time of year and what it means for us as female business owners. For many of us, summer is a time to step back, enjoy our families, and indulge in some self-care. But now, as the school bells ring, it’s time to dive back into our businesses and make the most of the final months of the year.

As small business owners, we often get so caught up in the daily grind that we forget to look at the bigger picture. Marketing is a vital part of that picture, and without it, we’re left without a strategy to grow our businesses long-term. So, what can you do if you are a small businesses like hers? Here are some actionable marketing strategies that don’t require a financial investment but will demand your time and dedication. Remember, good marketing takes time and persistence, but it will pay off in the end.

I have three unpopular opinions on marketing that have been shaking things up lately, but I believe they are crucial for small business owners to consider. These insights might go against the grain, but trust me, they're essential for building a solid foundation for your brand and ensuring long-term success.

One of the biggest mistakes I see female business owners make is not spending enough time creating a well-thought-out menu of products that are priced competitively. I get it—we are excited to open the doors to your business and start attracting clients. But before you think about drawing them in with your marketing, you need to think about what you are going to sell them. This foundational step is crucial to the long term success of your business.

This is where the power of delegation comes into play. By delegating specific tasks to a professional marketing company, you can not only alleviate stress but also ensure that your marketing efforts are executed with expertise and precision.

As a small business owner, staying on top of the latest knowledge and insights is crucial. That's why I've curated a collection of books that I believe every female small business owner should read. These books offer valuable lessons and perspectives that can help take your business to the next level.